Our Editorial Policy

Our promise. Verdicts and comparisons on TheSchoolGuide.ae are editorial content based on official inspection reports and public data. They are never for sale. No school can pay to change, soften, remove, or improve a verdict.

What schools can pay for. Clearly labelled enhancements only: photographs, virtual tours, open day promotion, and a "From the school" section. Paid content is always visually distinct and labelled as such. Featured placements sit in separate, labelled sections and never alter editorial order.

Sources and dates. Every verdict states its inspection report date and links to the official report. Where the regulator has not recently inspected, including the Dubai inspection pause of 2024 to 2026, we say so.

Right of reply and corrections. Every school may publish a free response on its page. Errors are corrected promptly and logged publicly: see our corrections log.

How verdicts are written. Structured analysis of official inspection reports, assisted by AI tools, with every factual claim traceable to its source. See our methodology for details.

Your data. Parent enquiries are shared only with the specific schools or providers you choose, with your explicit consent, under UAE Federal Decree-Law No. 45 of 2021 (PDPL). We never sell your data beyond that consent.

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